Matcha Mate
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Matcha Mate ⋆
Matcha Mate reimagines the brewing experience with a single-serve design for daily convenience.
Role
Timeline
Industrial Designer
2 months
User/Market Research, Sketching, Model Making, Storytelling, Hand Fabrication, CAD, Manufacturing
Solidworks, Keyshot, Adobe CC, Procreate
Tools
Skills
CONTEXT
Matcha, a cousin of green tea, has been storming the world.
With matcha’s rapid rise as a daily caffeinated staple in the U.S., this project examines how it is brewed at home. Through user, business, and technological insights, the goal was to reimagine the matcha-making experience for those who prepare it every day.
USER RESEARCH
The methodical study of target users and their needs.
Displayed below are major findings from analyzing interviews and survey results (20 respondents). Next, four distinct archetypes were developed based on insights from four interviews and survey data.
USER PERSONAS
Identifying and addressing our target audience’s needs, pain points, and goals.
MARKET RESEARCH
Conducting matcha-related market research and identifying opportunity gaps.
DESIGN CRITERIA & IDEATION
Reviewing user, business, and tech insights to define design criteria.
20 concepts later…
DESIGN LANGUAGE
Identifying product inspiration and elements.
CONCEPT REFINEMENT
Refining the product’s form, functionality, and dimensions.
FINAL DESIGN: INTRODUCING MATCHA MATE
