Bubble Builder

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Bubble Builder ⋆

Bubble Builder is a modular STEAM toy designed for endless play and experimentation.

Role

Timeline

Industrial Designer - Toy’n Around

5 months (January - May 2023)

User/Market Research, Ideation, Sketching, CAD Modeling, 3D Printing, Branding, Presentation

Adobe CC Suite, Solidworks, Keyshot, Google Workspace

Tools

Skills

CONTEXT

Sponsored, cross-disciplinary toy design collaboration!

Bubble Builder was developed as part of a sponsored project with Toy’n Around, bringing together a cross-collaboration team to explore new opportunities in children’s play. The sponsor’s brief challenged us to design a novel bubble toy. The project balanced playful exploration (generating over 100 ideas!) with real-world considerations such as safety, usability, and manufacturability.

THE PROBLEM

Bubble toys are short-term novelty rather than sustained play.

Most bubble toys provide momentary delight but quickly lose engagement due to limited interaction and a lack of creative freedom. Children outgrow them fast, while parents face mess, frustration, and disposable products. The challenge was to reimagine bubble play that supports longer playtime and intuitive use without sacrificing affordability or ease of production.

How might we extend the value of bubble play?

MARKET RESEARCH